The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
Sales Education in College - Pervasive, Disappeared, and Now It's Back!
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We so often hear and see people proclaiming that "Sales should be taught in college". Well, it was...and in high school, too, back in the early 1900's. The most prominent universities in the country (Harvard, Wharton, etc.) had it. Then it disappeared - for decades.
Now it's coming back - aggressively. Why did we need and have it 100+ years ago? Why did it disappear? Why is it back now? Could it disappear again? All covered in this week's Sales History Podcast.
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