The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
How Legislation Has Shaped the Sales Profession More Than Technology
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers.
Legislation changed things more significantly. Legislation changed things faster.
The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play. In this episode, I take you through those significant pieces of legislation and how they immediately and wholly changed the way we sell.
(Lots of research went into this episode...hope you enjoy it!)
@saleshistorian on Instagram - daily quotes, pics & comics from the past (and can also be found @saleshistorian on X, too)
The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now.
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