The Sales History Podcast

How Legislation Has Shaped the Sales Profession More Than Technology

Todd Caponi Season 5 Episode 10

Send us a text

This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. 

Legislation changed things more significantly. Legislation changed things faster. 

The sales profession has consistently pushed the boundaries since the 19th century, driven by greed, and it is the government that has created the rules by which we've all had to play. In this episode, I take you through those significant pieces of legislation and how they immediately and wholly changed the way we sell. 

(Lots of research went into this episode...hope you enjoy it!)

@saleshistorian on Instagram - daily quotes, pics & comics from the past (and can also be found @saleshistorian on X, too)
The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.

COMING IN JANUARY OF 2026 - Four Levers Negotiating - chock full of history quotes, too...pre-order now. 

Support the show

Podcasts we love

Check out these other fine podcasts recommended by us, not an algorithm.