The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
The Sales History Podcast
The History of Honesty & Transparency In Sales
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Todd Caponi
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Season 2
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Episode 7
"If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode:
- We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
- We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
- Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup's annual "Trusted Professions" list - and why honesty is the key to regaining our admiration.
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Check out www.toddcaponi.com for articles, the books, videos & his speaking & workshop programs.
