The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
The Sales History Podcast
When Did Cold Calling Begin?
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Todd Caponi
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Season 1
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Episode 10
Cold calling - some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?
The answers are pretty clear, and what you find in a Google search are NOT the correct answers...clearly. Let's debunk the false, and get to the truth about where our cold outreach began.
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