The Sales History Podcast

When Did Cold Calling Begin?

August 10, 2021 Todd Caponi Season 1 Episode 10
The Sales History Podcast
When Did Cold Calling Begin?
Show Notes

Cold calling - some love it, some hate it, but when did it start? Specifically, when did salespeople start cold canvassing (in-person), and when did they start doing it using the telephone?

The answers are pretty clear, and what you find in a Google search are NOT the correct answers...clearly. Let's debunk the false, and get to the truth about where our cold outreach began.