The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
The Sales History Podcast
The Story of Arthur Sheldon - The G.O.A.T. of Sales Philosophers
If there was a Hall of Fame of sales thought leaders & pioneers, who would you put in it? Zig Ziglar? Dale Carnegie? Brian Tracy? Who else?
Arthur Sheldon needs to be on that list - I'd argue ahead of all three! Lost in the pages of sales history's past, upon his death in 1935, the Chicago Daily Tribune referred to him as “the author of more works on salesmanship than any other person” and “THE philosopher of selling.”
Today, I share his story.
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