The Sales History Podcast

Was Mark Twain the Pioneer of Modern Sales Enablement?

June 08, 2021 Season 1 Episode 1
The Sales History Podcast
Was Mark Twain the Pioneer of Modern Sales Enablement?
Show Notes

William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sales enablement environment supporting 10,000 salespeople!