The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
The Sales History Podcast
Was Mark Twain the Pioneer of Modern Sales Enablement?
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William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the Ulysses S. Grant family, turning his book into the 2nd best selling book of all-time (at the time) through creating a sales enablement environment supporting 10,000 salespeople!
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