The Sales History Podcast

The History of Honesty & Transparency In Sales

May 10, 2022 Todd Caponi Season 2 Episode 7
The Sales History Podcast
The History of Honesty & Transparency In Sales
Show Notes

"If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode:

  • We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom
  • We explore the brilliant quotes and minds of that period as it relates to honesty in sales. 
  • Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup's annual "Trusted Professions" list - and why honesty is the key to regaining our admiration.

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