The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
The History of Honesty & Transparency In Sales
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"If the truth won't sell it, don't sell it." - the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today's episode:
- We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
- We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
- Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup's annual "Trusted Professions" list - and why honesty is the key to regaining our admiration.
Follow daily sales history quotes @saleshistorian on both Instagram and Twitter.
Check out www.toddcaponi.com for articles, the books, videos & his speaking & workshop programs.
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