The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
The Sales History Podcast
Using History to Predict - The Future of Sales
If the saying "if we don't know history, are we doomed to repeat it" is true, then why can't we use history to also predict the future? In this episode, I attempt to do just that. "Buyers know more nowadays" isn't just a quote from LinkedIn today, but also from a sales book in 1912! More information hasn't meant the demise of the profession - it's created more of a need for it!
With this in mind, let's dissect the past to predict the future!
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