The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
Latest Episodes
Tin Men: The Scams of the 1960s Aluminum Siding Salespeople
In the 1950s and 1960s, aluminum siding salespeople, known as “Tin Men”, became infamous for some of the most creative and dishonest sales tactics in American history.Bait-and-switch advertising. Fake “model home” discounts. Theatrical c...
Women in Sales in the 1800s - Their Stories & Lessons
A hundred years before many (including myself) thought women really entered sales offices in the 1980s, they were traveling America’s railroads, dirt roads, mining towns, and rural communities, selling books door to door. In this ep...
The Sales Genius of Benjamin Franklin
Benjamin Franklin is known as an inventor, printer, scientist, and Founding Father. In this episode, we look at him through a lens he rarely gets credit for - and I had no idea about: sales savant. Turns out, Franklin was a master persuader who...
The 1908 Broadway Play That Put Sales on Trial
In 1908, Broadway audiences packed theaters to see The Traveling Salesman, a comedy built on something really familiar - the fact that nobody trusted salespeople.In this episode, I take you through the play, exploring how the sa...
The Great Sales Irony of Prohibition
The sales profession spent the early 1900s trying to shed the stereotype of the hard-drinking, back-slapping salesman. Then came Prohibition...and suddenly, and ironically, booze became more valuable to the sales profession than ever. ...
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