The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
Podcasting since 2021 • 45 episodes
The Sales History Podcast
Latest Episodes
"Bradford, you're fired!" A Salesperson's Story from 1918
In the January 1918 edition of Business Philosopher Magazine, a story by William W. Woodbridge was printed. It's the story of a down-and-out salesperson, John Bradford, who essentially fired himself! It’s a story of gettin...
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Season 4
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Episode 12
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31:18
From Trusted - to Derided. Where the Sales Profession Went Wrong
The beginnings of the modern sales profession (1890-1920) were associated with trust, respect, and even admiration. 100 years later, the sales profession sits at the bottom of Gallup's annual listings of ethical professions...along with politic...
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Season 4
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Episode 11
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27:01
Pioneering Women in Sales: Barbara Pletcher
Some individuals from sales history moved mountains - and nobody knows about them today! This time, I wanted to highlight one from the 1970s & 1980s - Barbara Pletcher. She noticed a void in the development of women for the boardroom, and i...
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Season 4
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Episode 10
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9:12
How Founder Led Sales Changed the World
The way we live today wasn't defined just via the invention itself. Things like the steam engine, telegraph, reaper, highways, the telephone, the automobile...and just about every other revolutionary advancement was met with extreme skepticism....
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Season 4
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Episode 9
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19:14
10 Strange Quotes/Theories On Sales - From the Early 1900s
The early 1900s were made up of the foundation layers for our great profession. Incredible ideas. Great Writing. Things we all use still today. However, there were a few odd ideas out there, too. Here’s a collection of ten ...
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Season 4
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Episode 8
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12:08
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