The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of Four Levers Negotiating (Out January 27th, 2026), The Transparency Sale & The Transparent Sales Leader.
Podcasting since 2021 • 56 episodes
The Sales History Podcast
Latest Episodes
The Most Significant Sales Keynote In History
Picture this. A sales conference featuring the then-sitting president of the United States as the keynote speaker. It happened in July of 1916. It wasn’t because the president had nothing going on that day, happened to be in town, ...
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Season 5
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Episode 11
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13:44
How Legislation Has Shaped the Sales Profession More Than Technology
This may sound crazy, but I truly believe that government legislation has had a larger impact on changing the sales profession than has technology or the proliferation of information available to buyers. Legislation changed things m...
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Season 5
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Episode 10
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23:30
225 Years of Evolving Sales Personas
"The selling methods of any period grow out of the economic situation of the time." - H.K. Nixon, Principles of Selling, 1931Looking back over the past 225 years, the prominent persona in the sales profession has moved from the ...
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Season 5
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Episode 9
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16:05
The 100-Year Sales Echo: Repeating History, and What Happens Next?
In March of 2022, I released an episode of this podcast called "Using History To Predict - The Future of Sales", as we had been repeating the 1920s. Here we are over 3 1/2 years later, and so far, it's been right on! In an article I...
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Season 5
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Episode 8
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15:24
The First National Salesforce: How Cooke’s Sales Army Saved the Union
You’ve heard about Abraham Lincoln. You’ve heard about Ulysses S. Grant. They’re credited with putting down the rebellion during the Civil War. But there was a forgotten sales master who may have been just as important. “If ever th...
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Season 5
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Episode 7
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16:55
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