
The Sales History Podcast
Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
Podcasting since 2021 • 52 episodes
The Sales History Podcast
Latest Episodes
The First National Salesforce: How Cooke’s Sales Army Saved the Union
You’ve heard about Abraham Lincoln. You’ve heard about Ulysses S. Grant. They’re credited with putting down the rebellion during the Civil War. But there was a forgotten sales master who may have been just as important. “If ever th...
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Season 5
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Episode 7
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16:55

Early 1900s Sales Hiring: Timeless, or Taboo?
We believe we know today the traits it takes to be a successful salesperson, but do we? In the early 1900s, while many of the thoughts were the same as today, there was some "off-limits" thinking as well. In this listener-inspired episode, I br...
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Season 5
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Episode 6
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24:01

Beyond a Reasonable Doubt: Sales Hasn’t Changed
In this, the 50th episode of The Sales History Podcast, I step into the role of prosecuting attorney to put one bold claim on trial: that the sales profession has changed dramatically in the past decade. My case? The evidence shows otherwise. D...
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Season 5
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Episode 5
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21:59

The Tales of an 1800s Traveling Salesman - “Uncle Charlie”
I got "lit up" by a social media troll...and it turns out, the troll was right! I was complaining about my seat on a plane; a metal tube traveling 500 mph 35,000 feet above the earth. Me, sitting comfortably in a cushiony chair sipping a Diet C...
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Season 5
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Episode 4
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12:30

John Patterson's Notes To His Salespeople in 1893
Imagine: it's spring 1893. You're a salesperson for the National Cash Register Corporation (NCR). Your ultimate boss? Oh, it's just the founder of the modern sales profession...John H. Patterson. The person responsible for almost ev...
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Season 5
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Episode 3
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20:05

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